Brand Clarity & Marketing Strategy made Resparkable

Better questions for the business you have and the one you want

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Right now...

Creating and keeping customers is harder than ever. You’ve tried the latest marketing tactics. You’re doing (or trying to do) all the things the experts told you to do, and yet your marketing spend is not meeting your expectations. Is it the message, the channels, the audience? What’s the loose connection? Where's the growth?


Finding the right marketing strategy is complex because it requires a balance of art and business, emotion and reason, standing out while fitting in. There’s an overload of information, limited time to analyze it all, and no clear path to determine which move will drive business growth. As a result, marketing often gets sidelined, not because you don’t care, but because you’re not confident how to act on it. Your business has a history and evidence.


What you need is the clarity to make better marketing decisions before you spend again.

Know where you stand!

When you know what you want

from your business, the next step is knowing where you stand.


↠ Clarify your brand

↠ Define your marketing strategy

↠ Map your playbook


to reach your goal before you spend again!

Start with your Market Position

Marketing tactics begin with a clear position and feeds a repeatable marketing system.

then map your Playbook

Brand clarity, then marketing strategy, then marketing tactics. In that order. Skipping this sequence is one of the best ways to waste time and money in your marketing efforts. Most business owners don’t intentionally overlook strategy; rather, they often find traditional methods to reach it tedious, irrelevant, and time-consuming. By focusing on better questions, you gain the insights necessary for successful business growth before writing a single line of copy or producing a single pixel of design.

A Better Way to Plan then Act

Engage in a one-to-one experience to understand where you stand before making your next marketing move. I do the heavy lifting to show you the evidence from five factors impacting your business growth. The result is a single source of truth to fuel your marketing playbook. Here's what makes this approach to strategic planning different and more effective.

Simplified and collaborative

Data translated into usable information

Data translated into usable information

A straightforward process that includes you, without the weekly status meetings or the long reports.

Data translated into usable information

Data translated into usable information

Data translated into usable information

Findings that show where you stand and the gap to your next goal.

You are part of the equation

Data translated into usable information

You are part of the equation

You, your advantages, and how you lead informs the business culture and voice.

Lingo-free and focused

Lingo-free and focused

You are part of the equation

Considers only what's relevant  and speaks your language, not a tour of the universe.

Delivers in weeks

Lingo-free and focused

Delivers in weeks

A 1 to 1 experience supported by AI that delivers in weeks, not months.

One clear vision

Lingo-free and focused

Delivers in weeks

Built for action by you, your team, vendors, or talent recruited for you.

Claim Your Gift

Book cover titled 'ReSPARK Your Business' by Amy Calfee.

Free ebook for you or the business owner in your life.

For the entrepreneur about to make your next hire, the founder who wants more from your marketing budget, the contractor whose phone used to ring on its own, the business owner whose growth has stalled somewhere past “good enough.”

You have experience.

You've marketed before.

You've put money behind it.

You're ready for what's next, even if getting there takes some courage.

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The Entrepreneur's Chief Listening Officer

Why "Chief Listening Officer?"

Listening is at the heart of every great relationship. Listening fosters conversations that lead to understanding where ideas grow, opportunities are recognized, problems are solved and connections are made.


I am a coach, consultant and creative who helps entrepreneurs, business owners and team leaders make more confident business growth decisions. I’ve worked with hundreds of individuals and teams to clarify and express their value. My clients represent organizations large and small at different stages of growth in dozens of market sectors and social interests.


Our work focuses on creating and keeping customers.  By blending classic principles with contemporary tools, I guide them through a goal-driven process of better questions. Together, we identify business improvements that enable a better marketing promise, gain brand clarity, define marketing strategies and map tactical methods that lead to greater efficiencies and marketing effectiveness. The result is a customer creation system that is manageable, measurable and scalable.


LEARN MORE

Amy Calfee, Founder and Chief Listening Officer, Temerity Creative, LLC

Amy Calfee, Founder and Chief Listening Officer, Temerity Creative, LLC

What Clients Say

 Her ability to absorb complex ideas and boil them down to their simplest terms that are easy to convey has proven invaluable.

Carl S.

She has become a sounding board and the voice of reason. She sees and communicates the big picture as it relates to your business. 

Paul M.

Amy possesses the spark of creativity every organization needs. She balances her deep understanding of the customer journey with the mastery of digital tools and platforms to develop solutions that truly resonate.

Richard C.

Let's have a Conversation

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